The Psychology of Branding: Why Your Brand Identity Matters
Imagine walking into a coffee shop you’ve never been to before. The moment you step in, the warm aroma of freshly brewed coffee greets you. The interiors, earthy tones, cozy lighting, and jazz playing softly in the background… immediately set the mood. The barista, with a friendly smil
10 Proven Branding Strategies to Skyrocket Your Business
Mary Oliver once said, “The idea must drive the words. When the words drive the idea, it’s all floss and gloss, elaboration, air bubbles, dross, pomp, frump, strumpeting.” Branding is no different. It should be built on a strong foundation, not just pretty designs or catchy s
How to Build a Memorable Brand: Tips for 2025
What do you think branding is about? Is it just making a cool logo and expecting your audience to remember you? NO. Let me tell you, my friend, the more you relate to your audience, the better your chances of becoming their best friend. Start by creating an identity that isn’t just visua
Brand development strategy
Brand Development: How to Make Your Business Unforgettable If your brand isn’t making an impression, you’re just another name in the crowd. And in a world where attention spans are shorter than a TikTok scroll, you can’t afford to be forgettable. That’s where brand development come
Tata Coffee – Brand Development and Positioning
Tata Coffee, a renowned brand in the coffee industry, enlisted Triloke to revamp its brand presence and develop a cohesive strategy that aligned with its core values and sustainability commitments. The goal was to elevate Tata Coffee’s positioning in the market, create a robust digit
The importance of employer branding in today’s workforce
In a rapidly changing world where the competition for top talent is more intense than ever, having a strong employer brand isn’t just a luxury—it’s a necessity. A well-crafted employer brand can influence job seekers’ decisions, lower attrition rates, and boost employee engagem
Digital goodness: Enhancing brand value through technology
In the digital age, technology is a pivotal factor in shaping brand perception and enhancing customer experiences. “Digital Goodness” refers to the strategic use of digital technologies to not only meet business objectives but also to contribute positively to customer well-bein
Effective Brand Strategies: Gravitate Toward Success with Triloke
Success in business often seems as enigmatic as gravity itself—a fundamental force that’s both invisible and undeniable. For brands like Triloke, understanding and harnessing this force involves a precise blend of strategy, creativity, and execution. This blog explores how businesses c
Less is more: Embracing simplicity in branding
In an era where every brand is vying for attention, the principle of “less is more” has never been more pertinent. At Triloke, we believe that simplicity in branding can lead to more effective communication, deeper customer relationships, and ultimately, a stronger brand identi
The butterfly effect in branding: Small changes, big impact
In chaos theory, the butterfly effect posits that the flap of a butterfly’s wings in Brazil could set off a tornado in Texas. While this may sound fantastical, the principle underscores a powerful truth: small actions can have far-reaching consequences. This concept isn't confined to we