Bhima Jewellers introduced Bhima Superwoman, a sub-brand focused on lightweight diamond jewellery for modern, independent women. We were entrusted with the brand design, that included a new logo, brand look and feel and launching this new line through an integrated messaging across digital and traditional channels.

The campaign successfully established Bhima Superwoman as a go-to brand for contemporary women seeking elegant, everyday jewellery. The message of empowerment resonated strongly, boosting brand awareness, engagement, and sales. The launch saw a 35% increase in social media following within the first month and a 20% rise in diamond jewelry sales over two months.

The brand film garnered over 100,000 views in the first week, and influencer partnerships expanded its reach. Overall, our efforts led to a 40% rise in website traffic and a higher conversion rate, cementing Bhima Superwoman’s place in the market.