August 25, 2025

Amaira’s 100K Sales Story with Influencers and Smart Ads

Over 61% of consumers trust influencer recommendations over traditional advertising. This shift in consumer behavior is why influencer-driven campaigns combined with smart digital advertising have become one of the most effective ways to grow a brand. At Triloke, we used this winning combination to help Amaira, a luxury fashion brand, achieve 100K+ sales in under 12 months.

How It Started

Amaira wanted to scale its presence online while showcasing the brand’s craftsmanship and luxury appeal. The challenge was not just driving visibility but also building meaningful engagement that converted into sales. Our team designed a digital-first strategy that blended influencer marketing with highly targeted paid advertising.

Our Approach

We began by identifying Amaira’s ideal customer profile. Using data-driven audience insights, we rolled out highly targeted Instagram DM ad campaigns. These were crafted to feel personal and conversational, which encouraged more authentic responses from potential customers.

 

In parallel, we executed campaigns across multiple key social media platforms to maximize reach. This multi-channel approach ensured Amaira stayed top-of-mind for its audience while driving consistent traffic to the brand’s website.

What We Optimised

For a luxury brand like Amaira, visuals matter as much as strategy. Our creative team designed compelling visuals that highlighted craftsmanship and exclusivity. Each creative was tested, refined, and optimized to ensure maximum engagement.

 

We also worked on optimizing the website experience. The focus was on creating a seamless path to purchase with clear navigation, fast load times, and a smooth checkout process. Together, these elements ensured that traffic from ads and influencers translated into sales.

The Winning Strategy

The real game-changer came from combining three powerful tactics. First, personalized Instagram DM ads that created one-to-one engagement at scale. Second, retargeting campaigns that re-engaged audiences who had interacted with Amaira but not yet purchased. Third, collaborations with over 200 top lifestyle and fashion influencers in Bangalore, chosen for their credibility and local reach.

 

This mix of personalization, data-driven targeting, and influencer trust helped Amaira expand beyond visibility into meaningful conversions.

The Results

In just 11 months, the impact was clear. Amaira achieved a 6x ROAS, welcoming more than 500K visitors to their website. Their Instagram following grew organically to over 11K, creating a stronger digital community. Most importantly, the strategy delivered over 100K sales in under a year.

This success was not just about hitting numbers. It was about building a brand that resonated with its audience while driving scalable growth.

Final Thoughts

At Triloke, our goal was not only to launch Amaira but to bring the brand closer to its customers. Through a mix of influencer credibility, targeted DM ads, and smart optimization, we crafted a winning strategy that delivered measurable results.

If your brand is ready to scale with creative campaigns that connect and convert, let us help you build your story. Reach us at connect@triloke.com.