Cisco Tech Talent Gateway

The Cisco Tech Talent Gateway initiative was developed to position Cisco as a premier workplace that fosters innovation, culture, and career growth.

This project, led in collaboration with the Cisco India brand head, was crafted to attract a diverse pool of talent, from fresh graduates to seasoned industry leaders. The campaign centered on an interactive website supported by authentic video testimonials from Cisco employees, offering a real-world glimpse into the dynamic and innovative landscape.

Networking

Conceptualization | Content Planning | Website Design | Video Planning & Production – featuring senior leaders and other employees | Launch Exceution | Social Media

Career microsite

gallery-1

Leader speaks

Social media

gallery-3

Launch emailer

Outcomes

High engagement rates on the website with significant increases in applications from targeted demographics.

Enhanced Brand perception of Cisco as a top employer in technology, as evidenced by feedback from new hires and social media metrics.

Successful in attracting a diverse group of talented individuals, particularly in competitive and emerging tech roles.

Paid media

Promotion cutout standee

Behind the scene