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Triloke, a leading creative agency in India, embarked on an unforgettable journey with Liwayway Holdings Company Limited, the force behind the beloved snack brand Oishi. The partnership began in 2015 when Oishi ventured into the Indian market, and the connection between the two entities was instant and profound.

The Love Affair

From the very beginning, Triloke and Oishi shared a unique bond. It wasn’t just a client-agency relationship; it was a love affair fueled by creativity, passion, and, of course, delicious snacks. The brainstorming sessions, the laughter over shared snacks, and the collaborative spirit defined the five-year stint that left an indelible mark on both parties.

Oishi had ambitious plans for the Indian market, and they needed a reliable partner to guide them through the intricacies of the diverse and vibrant landscape. Triloke rose to the occasion, holding Oishi’s hands as they navigated the world of branding, digital, social, activations and influencer marketing.

The Unforgettable Journey

The five years together were a rollercoaster of successes, challenges, and shared victories. Triloke not only met but exceeded Oishi’s expectations, creating memorable campaigns that resonated with the Indian audience. The snacks became more than just a product; they became a part of people’s lives, shared in moments of joy and celebration.

In a turn of events that no one anticipated, Oishi, facing internal decisions and changes in their global strategy, decided to halt their operations in India. Decisions beyond anyone’s control led to the end of this beautiful chapter. As Oishi bid farewell to India, Triloke couldn’t help but feel a mix of emotions—pride in the work accomplished, gratitude for the memories created, and the inevitable sadness of parting ways.

Though the professional collaboration may have come to an end, the friendship endured. Triloke and Oishi remain connected, still sharing laughter, memories, and the occasional virtual snack session.

The Oishi India Chronicles, as lived through the lens of Triloke, is a sweet tale of partnership, and the inevitable twists of fate. The memories linger, the impact endures, and the friendship persists—a testament to the profound connections that can be forged in the world of business and creativity.

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